Course curriculum

  • 1

    Introduction

    • Welcome to Class!

    • Course Intro

  • 2

    Social Media Storytelling

    • Social Media Storytelling

    • Social Media Storytelling Workbook
  • 3

    Content Calendar Planning

    • Content Calendar Planning Lesson

    • Example: My Completed Content Calendar (Print This)

    • Your 2021 Content Calendar (Print This)
  • 4

    COVID-19 Messaging

    • COVID-19 Messaging

    • COVID-19 Workbook
  • 5

    Instagram Breakout

    • Instagram Overview

    • Instagram Posting Practices Workbook
  • 6

    Hashtags

    • Hashtags
  • 7

    Instagram Stories

    • Instagram Stories

    • Link Sticker Update
  • 8

    Rock Your Reels

    • Intro to Reels - What Are They?

    • Video Tutorial: Step-By-Step How To Post A Reel

    • Creating Your Reel

    • REELS WORKSHEET
  • 9

    Content Generation

    • Sourcing Content For Social Media
  • 10

    How To Run Your Own Influencer & Ambassador Program

    • Ambassador & Influencer Workbook (Print This!)

    • Intro to Ambassador & Influencer Marketing

    • Lesson 2: How Influential Is Influencer Marketing?

    • Lesson 3: Types Of Influencer Campaigns

    • Lesson 4: How To Run A Successful Campaign

    • Lesson 5: How To Find Your Influencers

    • Lesson 6: How To Approach Your Candidates

    • Lesson 7: Seal The Deal & Launch Your Campaign!

    • Lesson 8: Assess Campaign Results

    • Lesson 9: How To Avoid Potential Issues

    • Lesson 10: Conclusion
  • 11

    Paid Ads

    • Paid Ads